Internet Advertising Specialist

MidwayUSA, a leading internet and catalog retailer of shooting and hunting products, has an exciting Internet Advertising Specialist position available. A 2008 recipient of the Missouri Quality Award and a 2009 recipient of the Malcolm Baldrige National Quality Award, MidwayUSA is committed to continuous improvement and modern management practices.

PPC? SEO? Link building and product feeds? If you’re familiar with Internet Advertising, especially as it relates to B2C eCommerce, you’re going to love this job! Not only will you help develop, plan and review marketing campaigns, but you’ll also be responsible for executing the PPC, Product Feed, SEO, Referring Site Management and Display Advertising processes. To top things off, you'll have all kinds of opportunity for training and development as you work with an excellent team of designers, graphic artists and other marketing specialists.

Specific job duties:

• Executes the PPC, Product Feed, SEO, Referring Site Management and Display Advertising processes
• Assists the Internet Advertising Manager with campaign development, planning and review
• Assists with the development and QC of creative and copy for advertising messages, coordinating production and design of display ads with internal design teams
• Assists with maintenance and improvement of Internet Advertising measurements and reports
• Utilizes website traffic analysis tools (e.g., Coremetrics) and industry-standard SEO/PPC/advertising analysis tools to quantitatively provide recommendations that improve the marketing/advertising effort
• Assists with keyword research, critical to MidwayUSA’s search marketing efforts to enhance brand positioning and improve search traffic, sales and customer acquisition
• Works across multiple departments to develop new content for website, as needed, in support of search strategies and overall marketing effort

The ideal candidate will have:

• Bachelor’s degree, ideally in the Marketing or Advertising field
• Experience with commonly used practices within the field of Internet Advertising (e.g., PPC, Product Feeds, SEO, Referring Site Management, Display Advertising) for B2C eCommerce
• Experience with technical SEO and PPC campaign management with eCommerce emphasis
• Interest in shooting or hunting

If this position is of interest to you, please forward your resume and cover letter detailing your experience to: