MidwayUSA Awarded a Second BizRate Research Circle of Excellence Platinum Award

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Columbia, MO -

MidwayUSA, a catalog and Internet retailer offering Just About Everything® for Shooting, Reloading Gunsmithing and Optics, announced today their receipt of a Platinum Award in the seventh annual BizRate Research Circle of Excellence Awards.  This is the second consecutive year MidwayUSA has received a Platinum Award.

The Circle of Excellence recognizes online retailers who demonstrated outstanding performance throughout the year.  Over 3,000 quality consumer-rated online merchants are considered for awards.  To qualify for the award, retailers must participate in the BizRate Research Customer Certified Merchant Program.  The program allows customers to complete surveys at the point of sale and after delivery of their order.  This feedback is collected on seven key satisfaction metrics.

  1. Overall Satisfaction
  2. Product Selection
  3. Ease of Finding Products
  4. Repurchase Intent
  5. Product Met Expectations
  6. On-time Delivery
  7. Customer Support

According to BizRate's web site, MidwayUSA demonstrated outstanding performance in all seven categories from September 1, 2005 to August 31, 2006.  Of the 58 online retailers receiving the award, MidwayUSA was one of only four within the category of Sports and Outdoor Goods. 

"The success of ecommerce is, in part, due to the commitment retailers make to online customer satisfaction," said John Phelps, president of Shopzilla, which manages the BizRate program.  "The Circle of Excellence winners all deserve to be congratulated for their dedication to pleasing their customers day-in and day-out."

With its strong commitment to customer satisfaction, MidwayUSA is constantly looking for feedback regarding its ability to fulfill customers' needs. 

"We want our web site to not only contain all the information a MidwayUSA customer will need, but also be user friendly so the customer can find that information.  Great new features on our web site only create value for our customers if customers can easily locate and use the features," remarked Matt Fleming, VP of Sales and Marketing for MidwayUSA.  "Every feature on our web site is put to that test.  Receiving this Circle of Excellence Award reminds us our customers are benefiting from our commitment to them."

Topics: Bizrate® Circle Of Excellence Award | MidwayUSA

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