One million Customers; One million dollars to the NRA; Record NRA Round-Up contributions; it’s been an exciting year at MidwayUSA, and on June 18 the company will pause briefly to reflect on 36 great years in business and 36 years of putting the Customer first. Ever since Larry and Brenda Potterfield opened a small gun shop in Columbia, MO, the company has been driven by a grand vision, a focus on the future and the knowledge that Customers come first in any successful business. That’s why Customer Satisfaction is still the #1 Company Goal.
“It’s all about the Customer,” said Founder and CEO Larry Potterfield. “Customers trust us to treat them right, and we do everything we can to serve them at a very high level. It’s the basis for every decision we make here at MidwayUSA. Brenda and I are so grateful our Customers choose MidwayUSA and will continue to do everything we can to ensure they always do!”
Larry Potterfield’s visionary leadership drives the Company at all levels today, and is reflected in an environment where Vision and Values shine and Continuous Improvement is an everyday event.
“A lot has changed over the past 36 years,” said President Matt Fleming, “but, many things haven’t changed; we’re still family owned and operated, we have the same great values of honesty, integrity, humility, respect for others, teamwork…; we treat Customers the way we want to be treated, we want this to be a great place to work for all Employees, and we have a culture of continuous improvement, high performance and innovation. Our Vision is to be the best-run business in America, and each day we try to get a little closer to making that Vision a reality.”
From a small gun shop in 1977 to offering JUST ABOUT EVERYTHING® as a world-class internet retailer today, MidwayUSA continues to build on 36 years of innovation, always with a focus on the Customer.
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For 36 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.
MidwayUSA Public Relations