Just About Everything®
for Shooting, Reloading, Gunsmithing and Hunting
Larry Potterfield
Founder and CEO of MidwayUSA
December 13, 2012 - As one of the Corporate Sponsors, MidwayUSA owners Larry and Brenda Potterfield will be there to take part in the festivities. The 2013 Safari Club International (SCI) Convention begins January 23 and runs through Januar...
Topics: Brenda Potterfield | Larry Potterfield | Safari Club International
December 12, 2012 - Beginning on January 3 and running through January 6, over 900 exhibitors and nearly 41,000 thousand anticipated attendees will flock to Dallas, TX for the 2013 Dallas Safari Club (DSC) Journeys conventionat the Dallas C...
Topics: Dallas Ecological Foundation | Dallas Safari Club | Larry Potterfield
December 07, 2012 - For the first time ever, MidwayUSA Customer Round-Up contributions topped $1 million in a single year, the highest amount ever donated by MidwayUSA Customers since the program launched in January 1992. In the month of No...
Topics: Friends Of NRA | ILA | MidwayUSA | NRA Round-Up | Second Amendment
December 03, 2012 - Black Friday and Cyber Monday are over, but that doesn't mean the deals at MidwayUSA are done. The countdown to Christmas starts now, and with less than a month left to shop, MidwayUSA is here to help. MidwayUSA offers J...
Topics: Ammunition | Black Friday | Cyber Monday | Gunsmithing And Gun Parts | Hunting | Larry Potterfield | MidwayUSA | Reloading | Shooting | Shooting Gear
November 30, 2012 - This holiday season, in addition to offering Customers great deals on some of the hottest items in the industry, MidwayUSA owners Larry and BrendaPotterfield have made generous donations to several state shooting program...
Topics: MidwayUSA
November 12, 2012 - The official kick off to the 2012 holiday shopping season is coming up and MidwayUSA has been busy working with top vendors to line up hot deals on Customer favorites for Black Friday and Cyber Monday. The result? Too ma...
Topics: MidwayUSA
November 08, 2012 - MidwayUSA is constantly improving in order to better serve Customers. Today, MidwayUSA is excited to announce a new MidwayUSA.com, complete with exciting new features all designed for the benefit of their Customers. The...
Topics: MidwayUSA
November 05, 2012 - Properly caring for lenses on rifle scopes, spotting scopes and binoculars is crucial for maximizing the performance of optics, and safely cleaning them requires the right tool. Today, MidwayUSA is excited to announce th...
Topics: MidwayUSA
November 02, 2012 - Over the last month, Governor Jay Nixon has been traveling across the state to encourage hunters to participate in the Share the Harvest program, a state-funded program that distributes donated venison to Missouri famili...
Topics: Share The Harvest
October 10, 2012 - Last month, InformationWeek (IW) announced the 24th annual IW 500, a list of companies in the United States whose business technology teams have made a notable improvement to how their company operates. MidwayUSA was nam...
Topics: MidwayUSA
October 09, 2012 - Part of Larry and Brenda Potterfield's and MidwayUSA's ongoing efforts to protect the Second Amendment started back in 1992 with the creation of two programs that to date have raised almost $200 million dollars – t...
Topics: MidwayUSA | NRA Round-Up
October 05, 2012 - Over the past few weeks, MidwayUSA has announced FREE SHIPPING on popular brands such as Sitka Gear, Leupold, Under Armour and Crimson Trace. Today, MidwayUSA is excited to an...
Topics: MidwayUSA | Military Gear
October 04, 2012 - The MidwayUSA Range and Field Bag is the perfect heavy duty bag whether you're on the range or protecting your gear in the field. Available in Black (#143-934) or Mossy Oak Break-Up Infinity (#330-173),&nb...
Topics: Hunting | MidwayUSA | Shooting | Shooting Gear
October 03, 2012 - Whether you need a rangefinder that measures over 1,000 yards or a red dot sight for faster target acquisition, MidwayUSA can help, and is now shipping over 3,000 of your favo...
Topics: MidwayUSA
September 27, 2012 - On March 23, 2007, We uploaded our first video on the MidwayUSA YouTubechannel. Since then, MidwayUSA founder and CEO Larry Potterfield has taken his passion for teaching and gunsmithing and...
Topics: MidwayUSA
September 19, 2012 - From Base Layers to Outwear, Under Armour has become a popular brand of clothing among hunters and shooters alike because of its versatility in the field. Today, MidwayUSA is excited to announce Under Armour products wil...
Topics: MidwayUSA
September 19, 2012 - On Friday, September 7, 2012 members of the youth shooting team from theGateway Gun Club in Bridgeton, Missouri traveled to MidwayUSA to visit with owners Larry and Brenda Potterfield. In partner...
Topics: MidwayUSA
September 12, 2012 - Nathan joined the MidwayUSA Contact Center Team in February 2010 as a Supervisor. Most recently, he has been responsible for the email and web chatfunctions in the Contact Center. "My experience in o...
Topics: MidwayUSA
September 12, 2012 - As more youth become involved in the shooting sports industry, the need for proper firearm safety education becomes essential. Thanks to a recent donation of $152,900 from MidwayUSA owners L...
Topics: MidwayUSA
September 11, 2012 - On Tuesday, September 4, MidwayUSA launched Camo TuesdayTM - The First Official Shopping Day of the Fall Hunting Season. Thanks to the tremendous support from MidwayUSA Customers,&...
Topics: MidwayUSA
September 10, 2012 - As more Customers turn to the internet to make purchases, MidwayUSA has made another major improvement to its website that creates a more attractive, easier and faster way to shop – the Gallery View. With the...
Topics: MidwayUSA
September 07, 2012 - The 2012-2013 waterfowl season is fast approaching and MidwayUSA wants to help hunters gear up and get ready to take down some ducks. In this latestsweepstakes, MidwayUSA is offering an opportunity to...
Topics: MidwayUSA | Sweepstake
September 06, 2012 - The new MidwayUSA Suede Pistol Cases are an attractive way to store and transport handguns. Available in two different sizes, each case features a classic tan suede outer shell and...
Topics: MidwayUSA | Shooting | Shooting Gear
September 05, 2012 - No company in America is more dedicated to, and more supportive of, the goals of the National Rifle Association (NRA) than MidwayUSA. Larry andBrenda Potterfield, Founders and Owners of...
Topics: MidwayUSA | NRA Round-Up
August 30, 2012 - On August 24, MidwayUSA founder and CEO Larry Potterfield and Dick Leeper of the MidwayUSA Foundation traveled to Phoenix, AZ to formally announce the creation of the Larry and Brenda Potterfiel...
Topics: MidwayUSA
August 30, 2012 - A long-standing Employee of MidwayUSA, Josh Costello began his career at MidwayUSA in the fall of 2002. Throughout his tenure, he has worked as aCustomer Service Representative and Publicat...
Topics: MidwayUSA
August 29, 2012 - On Wednesday, August 22, for the first time in MidwayUSA's history, a helicopter touched down in the company's parking lot as the team leaders from Outdoor Channel's "Elite Tactical Unit: S.W.A.T." (ETU) show, arriv...
Topics: MidwayUSA
August 28, 2012 - We've all heard of Black Friday, the official start of the Christmas shopping season. MidwayUSA is proud to introduce Camo Tuesday - the Official Start of the Fall Hunting Season....
Topics: MidwayUSA
August 24, 2012 - For the fourth year in a row, MidwayUSA will return as a corporate sponsor of the Great Rivers Council Boy Scouts of America Sporting Clays Tournament. Today and tomorrow, festivities will take place...
Topics: MidwayUSA
August 21, 2012 - Since 2002, MidwayUSA and Zeiss have partnered up to offer MidwayUSA Customers high quality optics. Today, MidwayUSA offers over 130 differentZeiss rifle scopes, spotting scopes, monoculars&...
Topics: MidwayUSA
August 16, 2012 - MidwayUSA is excited to announce the latest edition to their line of branded products - the MidwayUSA Shotgun Sling with 15-Round Shellholder. The MidwayUSA Shotgun Sling (#337-917) is an ex...
Topics: MidwayUSA
August 09, 2012 - MidwayUSA has teamed up with Daniel Defense, Aimpoint and Maxpedition tooffer Customers an incredible prize package with a combined retail value close to $1,700.00! Beginning on August 10th at 8:...
Topics: MidwayUSA | Sweepstake
August 07, 2012 - MidwayUSA is excited to announce the promotion of Michael Jennings to Optics Product Line Manager. Michael has been with MidwayUSA for almost six years and has worked as a Publications Speci...
Topics: MidwayUSA
August 02, 2012 - In their efforts to help expand youth shooting activities across America, MidwayUSA's Larry and Brenda Potterfield have recently donated $50,000 to the Indiana Youth Shooting...
Topics: MidwayUSA
August 01, 2012 - MidwayUSA has been offering Customers LaserMax products for nearly a decade and now is proud to offer them with Free Shipping. LaserMax offers a unique recoil guide rod assembly replacement...
Topics: MidwayUSA
July 23, 2012 - Earlier this month, founders of MidwayUSA, Larry and Brenda Potterfield were recognized for their contributions and overall support of the shooting sports inKansas. After a $150,000 donation to t...
Topics: MidwayUSA
July 20, 2012 - MidwayUSA has been offering Crimson Trace products for over ten years and currently offers over 120 different products for personal defense, military and law enforcement. Today, MidwayUSA is excited to announce FREE...
Topics: MidwayUSA
July 20, 2012 - MidwayUSA is always finding ways to increase Customer Satisfaction. Today, MidwayUSA is excited to announce FREE SHIPPING on select Leupold optics including rifle scopes, spotting scope...
Topics: MidwayUSA
July 19, 2012 - MidwayUSA has expanded its popular line of MidwayUSA branded shootingproducts to include a pair of tactical rifle cases with an exciting new Zombieprint. The MidwayUSA Zombie ...
Topics: MidwayUSA
July 18, 2012 - Premiering in 2013, Outdoor Channel's Elite Tactical Unit (ETU): SWAT, is areality-based program that follows officers from the 20 largest metropolitan areas in the United States. ETU divides&nbs...
Topics: MidwayUSA
July 13, 2012 - It's time for another MidwayUSA Sweepstakes and this time, MidwayUSA is offering Bowhunters some of the hottest hunting products on the market. Beginning July 13th at 8:00 a.m. CST through July 3...
Topics: MidwayUSA | Sweepstake
June 27, 2012 - Since 2010, MidwayUSA owners Larry and Brenda Potterfield have donated over $200,000 to the Rocky Mountain Elk Foundation (RMEF) to support the creation of RMEF's S.A.F.E (Shooting Access for Everyone) Challenge, a progr...
June 26, 2012 - While being active contributors to the youth organizations in Mid-Missouri, MidwayUSA's Potterfield family also supports youth organizations throughout America whose vision is to create future leaders in the shooting spo...
Topics:
June 21, 2012 - At the 2012 MidwayUSA & NRA Bianchi Cup, MidwayUSA announced an exciting new scholarship program created with the hopes of encouraging more junior shooters to participate in the most prestigious shooting event in the...
Topics: Bianchi Cup | MidwayUSA | NRA
June 15, 2012 - Continuing their mission of supporting youth shooting organizations across America, MidwayUSA owners Larry and Brenda Potterfield recently donated $10,000 to the Missouri Youth Trap Foundation to help support youth shoot...
Topics: MidwayUSA | Missouri Junior Trap
June 14, 2012 - From the time they opened their small retail shop in 1977 to the launch of their brand new website, MidwayUSA owners Larry and Brenda Potterfield have served hundreds of thousands of Customers all across the globe. On Ju...
Topics: MidwayUSA
June 11, 2012 - Just a couple years ago, after receiving requests from its Customers, MidwayUSA decided it was time to expand the company's product offering to include hunting products. Today, among the thousands of other products, Cust...
Topics: MidwayUSA
June 07, 2012 - On the evening of June 5th at a special gala in Kansas City, Kansas, Ernst & Young LLP announced that Larry Potterfield, founder and CEO of MidwayUSA, won the Entrepreneur Of The Year® 2012 Central Midwest Award...
Topics: Award | Larry Potterfield
May 29, 2012 - For the second year in a row, MidwayUSA founder and CEO Larry Potterfield attended the Public Safety Leadership Academy hosted by the Law Enforcement Training Institute (LETI) at the Columbia Police Department Regional T...
Topics: Larry Potterfield | Law Enforcement Training Institute
May 23, 2012 - After a successful launch of the Youth Wildlife Conservation Experience (YWCE) at several industry conventions earlier this year, youth educators from each of the key conservation groups traveled to MidwayUSA to meet own...
May 21, 2012 - For the fourth year in a row, MidwayUSA will sponsor the NRA's prominent action pistol championship that has "stood the test of time" in their hometown of Columbia, MO, May 23-26, 2012. This year, they are "doubling-down...
Topics: Bianchi Cup | MidwayUSA | NRA
May 17, 2012 - Ernst & Young LLP announced earlier this month that MidwayUSA founder and CEO Larry Potterfield, was named a finalist in the Ernst & Young Entrepreneur of the Year 2012 program in the Central Midwest region. Awar...
Topics: Larry Potterfield
May 16, 2012 - MidwayUSA's Vision is to be the "best-run business in America" for the benefit of its Customers. This includes same day shipping, friendly service and a website that makes the Customer's shopping experience fast and user...
Topics: MidwayUSA | Mobile Website
May 10, 2012 - Thanks to a recent donation of $150,000 from MidwayUSA's Potterfield family the Bridge Creek Clays & South Georgia Youth Shooting Club will be able to expand their shooting camps dedicated to introducing children to...
Topics: MidwayUSA
May 10, 2012 - The Bowhunter's Dream Package Sweepstakes on MidwayUSA's Facebook page last fall was so well "Liked" that MidwayUSA has decided to offer their Facebook friends another opportunity to win a great prize package. This time,...
Topics: MidwayUSA
May 04, 2012 - Twenty years ago, MidwayUSA owners Larry and Brenda Potterfield launched a special program that helps fund the fight against anti-gun initiatives. To date, this program has accumulated over $7 million in MidwayUSA Custom...
Topics: MidwayUSA | NRA Round-Up
April 18, 2012 - In their continued efforts to help increase the number of youth involved in hunting and shooting sports, MidwayUSA owners Larry and Brenda Potterfield recently donated $252,000 to the Rocky Mountain Elk Foundation (RMEF)...
Topics: MidwayUSA | Rocky Mountain Elk Foundation
March 29, 2012 - The four main components of a Friends of NRA event are firearms, friends, food and fun! This year's Mid-Missouri Chapter banquet held in Columbia, MO, included all four components, along with some very special guests fro...
Topics: Friends Of NRA | MidwayUSA
March 28, 2012 - Recently while on location in Columbia, Missouri to attend the 20th Anniversary Mid-Missouri Chapter of Friends of NRA banquet, Friends of NRA TV hosts and producers spent time at the MidwayUSA campus with the founders o...
Topics: Friends Of NRA | MidwayUSA
March 27, 2012 - New in 2012, MidwayUSA's Choose Your Weapon, is a show that studies the weapons and hunting techniques required for hunters to have an exciting and successful hunt, no matter what the species or the location. MidwayUSA's...
Topics: MidwayUSA
March 21, 2012 - Curious about how to cross a fence safely when carrying a firearm or the history of the Colt 1903 Pocket pistol? You can find out in a NEW Video Library on the MidwayUSA homepage, a unique feature that offers Customers h...
Topics: MidwayUSA
March 21, 2012 - Recently, the producers from Outdoor Channel were on location in Columbia, MO to interview Founder and CEO Larry Potterfield about firearms to be featured on upcoming episodes of MidwayUSA's Gun Stories. There was also t...
Topics: MidwayUSA | Outdoor Channel
March 21, 2012 - MidwayUSA Founder and CEO Larry Potterfield visited the monthly Baldrige Performance Excellence Group (BPEG) to share MidwayUSA's Strategic Planning Process, part of his efforts to help spread the Baldrige Criteria to co...
Topics: MidwayUSA
March 19, 2012 - MidwayUSA offers Customers JUST ABOUT EVERYTHING® for Gun Cleaning with over 2,000 different cleaning products on sale on their website. Thanks to a recent partnership with FrogLube, MidwayUSA is pleased to offer the...
Topics: Froglube CLP | MidwayUSA | Shooting
March 19, 2012 - Every year for the past 10 years, MidwayUSA has released the Master Catalog, the perfect guide to thousands of products covering JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting. This year, Mid...
Topics: MidwayUSA
March 13, 2012 - The YWCE is a collaborative effort between the Potterfield family, who began funding the program in 2011, and participating key conservation groups. This program has helped introduce over 1,000 school-aged students to w...
March 09, 2012 - Every year at the Western Hunting & Conservation Expo (WHCE), a partnership between the Mule Deer Foundation (MDF) and Sportsmen for Fish & Wildlife (SFW), attendees come to the convention to mosey through aisle...
Topics: MidwayUSA | Mule Deer Foundation | Sportsmen For Fish & Wildlife | Youth Wildlife Conservation Experience
March 05, 2012 - Every year for the past 20 years, community members and business owners in Mid-Missouri have come together to raise money to defend one thing – Second Amendment rights – thanks to a program started by Columb...
Topics: Friends Of NRA | MidwayUSA
March 02, 2012 - The Potterfields have dedicated their lives to generously supporting the hunting and shooting sports industry. In recognition of their life long service, the National Wild Turkey Federation (NWTF) honored them with the L...
Topics: MidwayUSA | National Wild Turkey Federation
February 29, 2012 - The typical school day for a Las Vegas high school student might include a math class of some sort, maybe a biology lab or perhaps even an agricultural class. For 160 students last week at "Elk Camp", they got to step ou...
February 23, 2012 - A program designed to educate youth on the promotion of wildlife conservation, the YWCE event at the Wild Sheep Foundation (WSF) "Sheep Show" in late January offered Reno youth a three day hands-on event that introduced...
February 09, 2012 - This weekend marks the end of the conservation show season for Founders of MidwayUSA, Larry and Brenda Potterfield. For the last two months, the Potterfields have been traveling across the country promoting a number of v...
Topics: MidwayUSA
February 08, 2012 - Founder and CEO of MidwayUSA, Larry Potterfield is in Salt Lake City, UT this week attending the 6th Annual Western Hunting & Conservation Expo (WHCE), a partnership between the Mule Deer Foundation (MDF) and Sportsm...
Topics: MidwayUSA
February 07, 2012 - MidwayUSA's Vision is "To be the best-run business in America, for the benefit of our Customers, by systematically applying the modern leadership and management principles from the Baldrige Criteria for Performance Excel...
Topics: MidwayUSA
February 01, 2012 - "Without organizations like SCI to play an important role in effective conservation efforts, our children and grandchildren won't be able to enjoy hunting and shooting sports," says Larry Potterfield, Founder and CEO of...
Topics: Dallas Safari Club | MidwayUSA
January 31, 2012 - Each year at the SHOT Show, Outdoor Channel presents a GMA to individuals and show producers for their achievements in creating exceptional outdoor programing. The GMA's are the longest running outdoor awards ceremony in...
Topics: MidwayUSA
January 24, 2012 - MidwayUSA's Master Catalog #35 is the perfect guide to the over 100,000 products. As more and more Customers order online, we will focus on serving Customers through digital publications, EblastsTM and continuous improve...
Topics: MidwayUSA
January 20, 2012 - Held in Kentucky's historic cave region, the Mammoth Sniper Challenge match consists of two-person teams competing with primary and secondary shooters/firearms for an overall combined score across six main stages of fire...
Topics: MidwayUSA
January 19, 2012 - Known across the industry as the "Sheep Show", Larry and Brenda Potterfield, Founders of MidwayUSA, are in Reno, NV this weekend attending the annual Wild Sheep Foundation (WSF) convention as the Official Sponsor of the...
Topics: MidwayUSA
January 18, 2012 - "The National Shooting Sports Foundation (NSSF) Sedlecky Achievement Award is presented to individuals who have distinguished themselves by their long-term commitment to the success of our industry and by their support...
Topics: MidwayUSA | National Shooting Sports Foundation (NSSF)
January 13, 2012 - New for the 2012 convention season, Larry and Brenda Potterfield of MidwayUSA have teamed up with key conservation groups to offer a Youth Wildlife Conservation Experience (YWCE) program at each annual convention. High s...
Topics: MidwayUSA
January 13, 2012 - Only four short months ago on September 1, 2011, MidwayUSA launched a new channel of communication with an official Facebook page. Monday, January 10th, marked a milestone for the company as the one hundred thousandth fa...
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January 13, 2012 - The Titan Award, presented by Columbia Business Times (CBT) in Columbia, MO, recognizes educators, philanthropists, financiers, dealmakers and employers who have made a significant difference within their community. For...
Topics: MidwayUSA
January 11, 2012 - Columbia, MO - MidwayUSA recently donated over 500 rifles to the Youth Shooting Sports Alliance (YSSA), a developmental program that helps support youth education, hunting and shooting. "MidwayUSA will continue to be a...
January 05, 2012 - Columbia, MO - Larry and Brenda Potterfield, Founders of MidwayUSA, are in Dallas, TX this weekend attending the 2012 Dallas Safari Club (DSC) annual convention as the Official Sponsor of the show. The convention and spo...
Topics: Dallas Safari Club | MidwayUSA