NRA Support

NRA Member Logo

Supporting the NRA

No company in America is more dedicated to, and more supportive of, the goals of the National Rifle Association than MidwayUSA.

Inside the MidwayUSA facility, most employees have NRA member and life member stickers beside their name plate. Most departments host a sign that says, "100% NRA Department". The Potterfield family is also a regular contributor to NRA Foundation endowments, in addition to Brenda Potterfield serving as the Vice President of the NRA Foundation's Board of Trustees.

Larry and Brenda Potterfield, and MidwayUSA, have played critical roles in creating an important program and organization for the National Rifle Association. Our Customers have embraced these two initiatives and this organization to support the NRA.

NRA Round-Up Program

MidwayUSA Customer Round-Up: $10,254,724.50

Since 1992, we have asked Customers to Round-Up the total of each order and donate the change to the NRA/ILA. We send these donations to the NRA/ILA National Endowment for the Protection of the 2nd Amendment. The NRA/ILA doesn't spend your money - they only spend the interest from it - so the Endowment continues to grow each year.

Total Endowment Balance: $11,916,473.75* *Other shooting industry companies have chosen to embrace the NRA Round-Up Program and ask their Customers to round up as well. The total balance includes Round-Up contributions from all participating companies (not just MidwayUSA), with interest added and fees/disbursements deducted. Thanks for Rounding Up!

NRA/ILA Headlines


Official Sponsorships

Friends of NRA

Friends of the NRA

Larry and Brenda Potterfield established and hosted the first FNRA chapter in Columbia, MO, in 1992. Since then, the over one thousand local chapters have been established. The Mid-Missouri (Columbia, Missouri) committee of the Friends of NRA holds its monthly meetings in the MidwayUSA building and many MidwayUSA employees help with and attend our annual Friends of NRA fund-raising banquet.

Annual NRA Meeting

NRA Member Logo

The 144th NRA Annual Meetings & Exhibits will be held in Nashville, Tn April 10-12, 2015 . Members have the opportunity to enjoy several perks such as wonderful banquets, numerous auctions, sit-in on informative seminars and walk through many exhibits to name a few.

NRA Competitions

Annual NRA Meeting

Bianchi Cup - Annual NRA National Action Pistol Championship held in Columbia, MO. This event draws shooters from all over the world. The NRA Bianchi Cup is a combination of Speed and Accuracy. Shooting at stationary and moving targets.


Friends of NRA History

The 1992 NRA Show, in Salt Lake City, was the place of conception for what was to become the Friends of NRA program. I was talking with Wayne Sheets, a long-time NRA staffer, about the NRA "Round-Up" program that we had started at Midway on January 1, 1992. Wayne was quite pleased and congratulatory of this program, as we were sending a check to NRA/ILA every Tuesday for $100 to $200 – representing our Customers' NRA "Round-Up"contributions for the previous week.

I offered that we could do more; that when Brenda and I got home from the convention we were going to throw a fund-raising party for the NRA, in the fashion of Ducks Unlimited, the National Wild Turkey Federation and the Rocky Mountain Elk Foundation. Knowing the budgets and membership base of these Key Conservation Groups, I couldn't understand why the NRA didn't have a fund-raising event program of their own – well, we were about to create one! Thousands of NRA fund-raising events across the nation – that was the vision.

Back home, the very next week, we were on the phone to a few of our friends in Columbia, Missouri – Jim Joy, Don Martin, Tom Mendenhall, Don Rose and John McGee, and a few others. They all thought it was a grand idea, so we began to have regular meetings.

First, we needed a name, a date and a place for the event. I believe it was Jim Joy who came up with the name "Friends of NRA." We considered ourselves a committee, after the Committees of Safety that were formed in America at the start of the Revolutionary War and, of course, both Friends of NRA and committee continue as the standard to this day.

We chose October 10th, 1992 and the Hearnes Multi-Purpose Building on the University of Missouri campus for our first event. This was a large facility that easily held the 1,000 people who attended.

So, what do you have to do to have an event except to come up with a name, find a place and set a date – well, a whole lot more than that.

I kept up with Wayne Sheets all summer, and during one of our phone calls Wayne said that there was lots of talk about the event at NRA Headquarters -- but they wanted us to postpone it until spring, so they could provide more support.

I told him no!

We were going to pull this first event off, no matter what; and that we needed all the support that the NRA Field Staff could provide. Dennis Eggers was the Regional Field Staff Director in St. Louis at the time, and he was hugely instrumental in our success, as was Mike Benecke, who brought in many of the auction items.

Several senior NRA people came from Washington and found over 1,000 of their Friends in attendance. It was truly a game changer!

Today's eventsare much better planned and executed than the first one; and, of course, there is a national Friends of NRA office to provide support; other than that, the first one would look a lot like the ones you might attend today.

From the beginning, we understood that this couldn't be a Midway event, it had to be a community event or it couldn't be sustained. Over the last 20 years, certainly MidwayUSA has been a major supporter and has provided many volunteers; but it is the Columbia, Missouri community that deserves credit for its success.

One thing we didn't envision was the value the NRA would get by mobilizing NRA volunteers in over 1,000 communities, and getting NRA members together at the annual events.

In retrospect, Brenda and I couldn't be happier with how that seed planted back in 1992 has grown.

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