Yeti Coolers

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YETI – Our Story

In 2006 we founded YETI® Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it through out in the field & on the water. One that simply wouldn’t break. We decided early on that product innovation would come from necessity & firsthand experience – not from market research & data analysis. And we’d never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip. Ultimately, life is about having a good time doing what you love. And for us, that’s being outdoors hunting whitetail, catching a tarpon on the fly & spending time with our families & buddies. We’re wild at heart. So our coolers couldn’t be anything less. Roy Seiders & Ryan Seiders