About Us

How It All Got Started

Located in Columbia, MO, MidwayUSA started as a small gun shop in 1977 and has grown into an industry-leading internet retailer of nearly 200,000 Shooting, Hunting, and Outdoor products. Our 400,000 sq ft, state of the art, distribution center provides fast, accurate, secure, low-cost shipping for our Customers. We are a fast-paced, continually improving organization with instilled family values like honesty, integrity, and respect for others.

From time to time I am asked to relate how MidwayUSA got its start. Most people think it was a great stroke of genius, but it wasn't. Simply stated, the beginning of the Company was a little bit of a dream and a lot of circumstance...

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Larry Potterfield kneeling on a rock
Old photo of original employees
Old photo of original employees
MidwayUSA's first building

Our Vision

To be the best-run business in America, and the most successful, most respected business in our industry, for the benefit of our Customers.


Customer Satisfaction

At MidwayUSA, Customer Satisfaction is our #1 Operational Goal and we tirelessly work to meet or exceed our Customer Key Requirements. Many companies don't measure Customer Satisfaction. We both measure it and proudly display it because we put Customers first and that's the way it'll always be at MidwayUSA.

If a Company values Customer Satisfaction, it should also value Employees; pay them well, provide training and development and treat them right -- Employee Satisfaction is our #2 Operational Goal. We treat our Suppliers as partners because Supplier Satisfaction is our #3 Operational Goal. Of course, Operational Goals #2 and #3 support Operational Goal #1. We realize our responsibility to provide leadership to the industry and to 'give back' to the industry and community. We support the NRA and the Shooting/Hunting Sports Industry by donating 50% of our pre-tax profits, mostly to help fund youth shooting programs. We also support our local community.

Man smiling and holding a massive king salmon
Two women smiling outside
Group of people smiling in an office
Two leaders of MidwayUSA standing smiling while holding coffee

Our Operational Goals

From the time we began to formally state our Operational Goals, Customer Satisfaction has always been #1. There aren't many companies in our industry that measure Customer Satisfaction, so we benchmark with the best internet companies in America, and I am pleased to say we are right there with them.

Great Customer Satisfaction is no accident; it's the result of planned and methodical execution of all things important - of listening to Customers and of continuously improving. At MidwayUSA, we became ISO 9001 registered in 2008, adopted the Malcolm Baldrige National Quality Award Criteria in 2006 and set a goal to apply for and improve enough to receive the award in 2009. We applied for and received the Missouri Quality Award (a Baldrige-criteria state program) in 2008 and applied for and received the Malcolm Baldrige National Quality Award in 2009, meeting the goal we set in 2006. MidwayUSA's journey of continuous improvement doesn't end there; in 2015 they earned, for a second time, both the Malcolm Baldrige National Quality Award and Missouri Quality Award. Those of you in management, engineering or operations know the significance of ISO and Baldrige to Customer Satisfaction.

A Great Place to Work

Continuous improvement is an integral piece of our organization's success, but it wouldn't be possible without innovative Employees. In alignment with the Baldrige Criteria for Performance Excellence, MidwayUSA has built a framework around knowledge management and leadership development. This framework empowers our Employees to reach their goals, improve results and grow professionally.

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Group of smiling men in a warehouse