Welcome to the

Abu Garcia Shop

AB Urfabriken was founded in 1921in Sweden by Carl August Borgstrom, as a maker of precision pocket watches, telephone timers, and taxi meters. In 1941, WWII caused a decline in taxi meter demand, so ABU shifted and began developing precision fishing equipment. The launch of the world-famous Ambassadeur round baitcast reel came in 1954 and the line continues to this day. In 1984, ABU joined US distributor Garcia to become Abu Garcia, and has since offered an industry-leading assortment of fishing rods and reels, tools, equipment, and apparel. Anglers the world over have put their trust in Abu Garcia for tackle that stands their toughest tests. From the classic Ambassadeur reels to the extensive line of low profile Revo and Max reels, Abu Garcia remains at the forefront of design, quality, and performance.