Founded in 1992, Badlands is located at the base of the Wasatch Mountain Range in Sandy, Utah, and is a leader in the design and manufacturing of backpacks and hunting gear. Badlands is, and always will be based on the pursuit of unconditional dedication to quality and performance. Known for innovation and well-respected for its quality and integrity, Badlands specializes in hunting backpacks and day packs, hunting clothing, binocular harnesses, and hunting accessories, available in proprietary Badlands Camo patterns and solids. Badlands Superday backpack is carried by more hunters than any other hunting pack in the world. Anything with the Badlands name or the famous red bull skull on it will be the absolute finest garment or piece of gear you have ever owned, period, and will be covered by the Badlands legendary Unconditional Lifetime Warranty.