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  • Badlands – HOW WE ROLL

    Twenty years of tinkering, testing and, frankly, a little mad science, has shaped us into the kind of brand we’ve always admired. A brand where “unconditional” isn’t just a word – it’s a cornerstone of our business, in how we guarantee our hunting packs and camo gear. Badlands is a place where a simple hunting story can spawn an entire new product line, or a phone call with a customer can lead us in a direction we never imagined. It’s a place where nobody has to ask, “Where’s Steve?” because everyone knows he’s out in the mountains of our backyard, doing product research by throwing a pack down the hill or trekking through the thickest brush he can find. It’s a place of vision, of organized chaos and an unconditional desire to make the best hunting gear on the planet. It’s a place we built for you. At Badlands, we remain focused on four components to making the best hunting products in the world: Performance, Quality, Comfort & Warranty.