5 Best Fishing Lures

Fishing is a fun and relaxing activity that requires a little patience, and the right gear. Lures are an essential tool for catching fish, and they come in different shapes, sizes, and colors. Beginners may feel overwhelmed by the variety of lures available in the market, but don't worry, we've got you covered. In this article, we'll go over the top 5 fishing lures that are easy to use and effective for beginners. Remember that the best lure for you will depend on the type of fishing you're doing, the conditions you're fishing in, and the type of fish you're trying to catch. Start with a few basic lures and experiment to find what works best for you. Shopping for lures at MidwayUSA is an easy process, just shop all fishing lures and filter by species on the left-hand side. Happy fishing!

Worden's Rooster Tail Inline Spinner

  1. Chartreuse
57 Color Options

Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Rooster Tail's pulsating hackle tail and attractive spinning action will make fish strike, many times when nothing else will work.


  • Unique spinning action
  • In-line weighted body design
  • Pulsating hackle tail attracts fish

What Customers Are Saying

A classic for a long time!

I have caught fish on Roostertails for decades. Everything from Rainbows in Arkansas to stripers in the Tennessee River. There is a size and color for just about every species of freshwater fish.
- Duck, 2/17/2022 Shop Now

Rapala Original Floating Jerkbait

  1. Perch
  2. Firetiger
  3. Rainbow Trout
  4. Purpledescent
  5. Shiner
14 Color Options

The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.


  • Balsa Wood Construction
  • Natural Minnow Profile
  • VMC Black Nickel Hooks
  • Available In Classic & Bleeding Patterns
  • Stainless Through Wire Construction
  • Hand Tuned & Tank Tested


What Customers Are Saying

These Are Great Lures That Catch Fish

I've been fishing Rapala plugs for at least 50 years and they're always my first choice for most freshwater species because they catch fish for me. If there are fish around, and you fish these lures of the right size and at the right depth, you'll catch them on these. I fish almost every day of the week; they're great lures that can be relied on to catch fish.
- Mark, 6/25/2020

About Rapala

Today, Rapala lures, knives and fishing accessories are trusted by fishermen in over 140 countries world wide. Rapala's reputation stems from a towering list of world record catches, the knowledge of Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.

Shop Now

Strike King Tour Grade Double Willow Spinnerbait

  1. Sexy Shad
  2. Blue Glimmer
  3. Gold Shiner
  4. Olive Shad
  5. Spot Remover
13 Color Options

The Strike King Tour Grade Double Willow Spinnerbait head is designed to be more effective in cover. The light wire frame helps produce maximum vibration, paired with pro-designed, hand tied skirt.


  • Weight forward head design
  • Naturalistic painted willow blade
  • Strong, sharp Gamakatsu hook

About Strike King

Strike King is one of the most recognized brands on the market. Our great team is experienced, and our operations are strong. With more victories and top 10s in fishing competitions than any other bait brand, our pro staff is unrivaled in the industry and ultimately...built to win. Strike King is a top manufacturer of soft plastic lures, spinnerbaits, and crankbaits for fishing. All you have to do is Tie One On.

Shop Now

Yamamoto Senko

  1. Grn Pumpkin/Blk Flk
  2. Baby Bass
  3. Green Pumpkin Magic
  4. Bama Bug
  5. Houdini
  6. Goby
134 Color Options

The Yamamoto Senko is one of a few baits that have rightfully earned their reputation as baits that have significantly changed the sport of bass fishing.  The Senko is known for its "do nothing" action and dense, salt-impregnated body.  Available in multiple sizes and countless colorways to tempt bass anywhere they swim.


  • Classic soft stickbait design
  • Salt impregnated
  • Supports just about any technique
  • Tons of fish-catching colors

What Customers Are Saying

I would buy again!

Used for a wacky rig for small mouth.
- Tim, 3/1/2021 Shop Now

Berkley PowerBait Power Worm

  1. Green Pumpkin
  2. Blue Fleck
  3. Black/Blue
  4. June Bug
  5. Watermelon
20 Color Options

The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!


  • Ribbontail design swims naturally on the fall with twitches and short hops
  • Soft but firm texture irresistible to fish
  • Ideal for fishing all your favorite lakes, rivers and streams

What Customers Are Saying

Tried and True

Great bait all around. Used year round.
- Chippewa, 9/30/2021

About Berkley

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. At Berkley, our goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle. Berkley makes good anglers GREAT and great anglers the BEST! At Berkley we take fishing seriously because we are first and foremost - anglers ourselves.

Shop Now