5 Best Fishing Lures

Fishing is a fun and relaxing activity that requires a little patience, and the right gear. Lures are an essential tool for catching fish, and they come in different shapes, sizes, and colors. Beginners may feel overwhelmed by the variety of lures available in the market, but don't worry, we've got you covered. In this article, we'll go over the top 5 fishing lures that are easy to use and effective for beginners. Remember that the best lure for you will depend on the type of fishing you're doing, the conditions you're fishing in, and the type of fish you're trying to catch. Start with a few basic lures and experiment to find what works best for you. Shopping for lures at MidwayUSA is an easy process, just shop all fishing lures and filter by species on the left-hand side. Happy fishing!

Worden's Rooster Tail Inline Spinner

  1. Chartreuse
  2. Fire Tiger
  3. Tequila Sunrise
58 Color Options

Since the 1950's Worden's original Rooster Tail has been and still is one of the most productive spinners around. Used to catch just about any gamefish, the Rooster Tail's pulsating hackle tail and attractive spinning action will make fish strike, many times when nothing else will work.


  • Unique spinning action
  • In-line weighted body design
  • Pulsating hackle tail attracts fish

What Customers Are Saying

A classic for a long time!

I have caught fish on Roostertails for decades. Everything from Rainbows in Arkansas to stripers in the Tennessee River. There is a size and color for just about every species of freshwater fish.
- Duck, 2/17/2022 Shop Now

Rapala Original Floating Minnow

  1. Perch
  2. Shiner
  3. Rainbow Trout
  4. Purpledescent
23 Color Options

The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.


  • Balsa Wood Construction
  • Natural Minnow Profile
  • VMC Black Nickel Hooks
  • Available In Classic & Bleeding Patterns
  • Stainless Through Wire Construction
  • Hand Tuned & Tank Tested


What Customers Are Saying

These Are Great Lures That Catch Fish

I've been fishing Rapala plugs for at least 50 years and they're always my first choice for most freshwater species because they catch fish for me. If there are fish around, and you fish these lures of the right size and at the right depth, you'll catch them on these. I fish almost every day of the week; they're great lures that can be relied on to catch fish.
- Mark, 6/25/2020

About Rapala

The Rapala story began in the 1930’s in Finland when Lauri Rapala made a simple observation that big fish eat smaller fish, targeting the wounded ones first. Lauri set out to carve a lure to mimic the wounded minnows. Armed with cork, a shoemaker’s knife, sandpaper, and a plan, what would become one of the world’s most popular lures took shape. Just as he had envisioned, big fish couldn’t resist the wounded action of the Original Floating Rapala. Today, Rapala continues to make the Original Floating Minnow. In addition, they offer crankbaits, jerkbaits, topwater baits, jigs, and more. They also offer a full lineup of tools, pliers, scales, and fillet knives. As one of the most recognizable brands to fishermen around the world, it’s likely you have a Rapala lure in your tackle box. Whether you fish a DT Series for bass, a Husky Jerk for walleye, or the Original Floating Minnow for trout, as long as big fish are eating smaller fish, fish will be eating a Rapala.

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Strike King Tour Grade Double Willow Spinnerbait

  1. Sexy Shad
  2. Blue Glimmer
  3. Gold Shiner
  4. Spot Remover
  5. Olive Shad
13 Color Options

The Strike King Tour Grade Double Willow Spinnerbait head is designed to be more effective in cover. The light wire frame helps produce maximum vibration, paired with pro-designed, hand tied skirt.


  • Weight forward head design
  • Naturalistic painted willow blade
  • Strong, sharp Gamakatsu hook

About Strike King

In 1964 Bill McEwen, a taxidermist in Memphis, TN, was making a single spin spinnerbait out of his garage. It became known as The New Original Strike King Bass Lure. In 1966 Charles Spence purchased Bill McEwen’s lure business and began referring to it as Strike King Lure Company. Shortly after, fellow anglers Charles Spence, Ray Murski, and Bill Dance become friends and set out together to grow the Strike King Lure Company. The trio of a lure maker, sales rep, and dominant tournament angler had a recipe for success. Today, more than 50 years later, the Strike King brand is one of the most recognized on the market. They are known for their KVD Perfect Plastics and Rage soft baits, Pro-Model XD Series and KVD 1.5 crankbaits, Tour Grade spinnerbaits, and a full host of other lures including soft baits, jigs, crankbaits, and buzzbaits. Strike King also offers a full lineup of terminal tackle from Tour Grade Tungsten Weights to Tour Grade Jigheads. Strike King- Tie One On!

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Yamamoto Senko

  1. Grn Pumpkin/Blk Flk
  2. Goby
  3. Bama Bug
  4. Watermelon Red Magic
  5. Houdini
  6. Natural Shad
145 Color Options

The Yamamoto Senko is one of a few baits that have rightfully earned their reputation as baits that have significantly changed the sport of bass fishing.  The Senko is known for its "do nothing" action and dense, salt-impregnated body.  Available in multiple sizes and countless colorways to tempt bass anywhere they swim.


  • Classic soft stickbait design
  • Salt impregnated
  • Supports just about any technique
  • Tons of fish-catching colors

What Customers Are Saying

I would buy again!

Used for a wacky rig for small mouth.
- Tim, 3/1/2021

About Yamamoto

Yamamoto baits started with an idea and a dream. On December 21, 1976, Gary Yamamoto moved his family to Page, Arizona, and purchased a campground. In 1983 Gary Yamamoto Custom Baits was formed. Gary’s insatiable love for the sport of fishing is only matched by his obsession with producing the highest quality soft plastic fishing lures on the market today. Each bait is inspected by hand. With a product lineup anchored by the Senko worm, Yamamoto produces a complete lineup of soft plastic baits, including creature baits like the Cowboy, Flappin Hog, and Psychodad, craw baits like the Yama Craw and Fat Baby Craw, worms like the Kut Tail Worm and the Shad Shape Floater, grubs like the Yamatanuki and Hula Grub, and swimbaits like the D-Shad and the Zako. Today Yamamoto ships 2.5 million baits worldwide to those who share the same insatiable love for the sport of fishing.

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Berkley PowerBait Power Worm

  1. Watermelon Candy
  2. June Bug
  3. Tequila Sunrise
  4. Blue Fleck
  5. Purple
20 Color Options

The Berkley PowerBait Power Worm is a standard in tournament circuits around the country. Available in countless colors and multiple lengths to provide the best option for your local bite.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!


  • Ribbontail design swims naturally on the fall with twitches and short hops
  • Soft but firm texture irresistible to fish
  • Ideal for fishing all your favorite lakes, rivers and streams

What Customers Are Saying

Tried and True

Great bait all around. Used year round.
- Chippewa, 9/30/2021

About Berkley

Rooted in the idea of the American Dream, The Berkley Fly Co. was founded in Spirit Lake, Iowa, in 1937 when 16-year-old Berkley Bedell started selling hand-tied flies made from his family’s dog’s hair clippings and chickens’ feathers. From there Berkley slowly expanded the company into what it is now, one of the world’s leading fishing tackle companies. Berkley Fishing offers a full line of lures, line, terminal tackle, baits, fishing rods, combos, tools, fish scales, and other fishing equipment. Berkely product lines such as Flicker Shad, Gulp and PowerBait lures and baits, and Lighting Rods are standards in the fishing industry. Berkley takes fishing seriously because they are first and foremost anglers themselves. Berkley makes good anglers GREAT and great anglers the BEST! Berkley has done the science, now you catch the fish.

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