The Berkley PowerBait MaxScent Hit Worm Magnum is an upsized version of the Hit Worm, perfect for just about any kind of bass fishing technique.
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
- Magnum brother to the popular Hit Worm
- Ribs provide more surface area for PowerBait MaxScent flavor & scent
- Shaky head, jerk worm, Texas rig are all good options
- The all-new material releases a super-charged scent field attracting fish in a way never before seen
Rooted in the idea of the American Dream, The Berkley Fly Co. was founded in Spirit Lake, Iowa, in 1937 when 16-year-old Berkley Bedell started selling hand-tied flies made from his family’s dog’s hair clippings and chickens’ feathers. From there Berkley slowly expanded the company into what it is now, one of the world’s leading fishing tackle companies. Berkley Fishing offers a full line of lures, line, terminal tackle, baits, fishing rods, combos, tools, fish scales, and other fishing equipment. Berkely product lines such as Flicker Shad, Gulp and PowerBait lures and baits, and Lighting Rods are standards in the fishing industry. Berkley takes fishing seriously because they are first and foremost anglers themselves. Berkley makes good anglers GREAT and great anglers the BEST! Berkley has done the science, now you catch the fish.