MidwayUSA’s NRA Round-Up Program Reaches Nearly $10 Million
Twenty-two years ago Larry and Brenda Potterfield launched the NRA Round-Up, a special program designed to raise funds for the National Rifle Association Institute for Legislative Action (NRA-ILA). To date, MidwayUSA Customers have contributed nearly $10 million dollars to the NRA-ILA National Endowment for the Protection of the 2nd Amendment.
“January 2, 1992 we started asking our Customers at MidwayUSA if they would “Round-Up” their order to the next higher dollar and let us donate that money to the NRA-ILA. Our Customers overwhelmingly said yes and to date they have donated nearly $10 Million,” said Larry Potterfield, Founder and CEO of MidwayUSA. “The actual donations have never been spent, but each year, NRA-ILA spends five percent of the interest to fight anti-gun legislation. The next time you place an order with MidwayUSA, please round up. With your support, we can change the future."
At the 143rd NRA Annual Meetings & Exhibits in Indianapolis last weekend, Larry and Brenda Potterfield presented a ceremonial check to NRA-ILA Executive Director Chris Cox for $9,892,195.82, the total amount of money that has been donated by MidwayUSA Customers since 1992. The check presentation was held at the NRA-ILA Leadership Forum on Friday, April 25, 2014.
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 36 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.
MidwayUSA Public Relations
Topics: NRA Round-Up