MidwayUSA, a catalog and Internet retailer offering JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting, is excited to announce the launch of a new website design and online shopping experience. Specifically, these updates improve the navigation, search and overall product finding features of midwayusa.com.
"I'm extremely proud of what the team was able to accomplish with this new website homepage," said Adam Ray, Vice President of eCommerce. "Through studying Customer feedback, eCommerce best practices and implementing industry-leading technologies, it's now a lot easier for Customers to find products and ultimately enjoy their hobbies."
A major improvement is the site navigation for browsing and narrowing product results. A larger number of product categories are presented at the top level to put Customers closer to the products from the start, then results can be refined by brand, new or sale status, availability, price range and more. The new design even includes an enlarged, persistent footer providing easy-access links to company information, order tracking and knowledge content.
Since 1977, MidwayUSA has been improving the shopping experience. Please feel free to browse our new site and take advantage of this fast, feature-rich and user-friendly shopping experience.