MidwayUSA continues its steadfast approach to running the business with family values at the core of its culture. The recent promotion of Jon Hardin to eCommerce Marketing Manager is another example of the company’s passion for promoting from within and continued investment in the development of the organization.
Hardin was able to merge his passion for hunting with his vocation of digital marketing back in 2010 when he joined the MidwayUSA family. Initially, he managed SEO practices while eventually overseeing all SEM projects early in 2011. In his new role, Hardin plays a strategic part in the eCommerce Department’s marketing work system.
“Jon brings a lot to the table with his marketing and eCommerce experience,” said Vice President of eCommerce Adam Ray. “This promotion makes him the senior manager responsible for finding, attracting and acquiring new Customers, as well as retaining existing Customers. With Jon’s experience and love of our industry, I have no doubt that these efforts are in extremely capable hands.”
Life Member of the NRA and avid hunter, Hardin carries on the tradition that MidwayUSA tirelessly promotes within its walls and industry. “I am proud to be part of the MidwayUSA family and humbled by the opportunity to lead a talented team of individuals,” said Hardin. “Day-in and day-out the work we do is rewarded by satisfied Customers and the Potterfield’s unwavering commitment to the 2nd Amendment and promotion of our industry to the kids of our future.”
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 35 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.
MidwayUSA Public Relations