Founded in 2014, HUK quickly gained recognition among anglers for its high-performance and stylish products. The brand's founders, brothers Jason and Jeff Anderson, aimed to create innovative fishing apparel using advanced technologies. HUK's initial offerings included fishing shirts, pants, and outerwear made with moisture-wicking and sun-protective materials. The brand's success led to the expansion of its product line to include fishing accessories and footwear. HUK's commitment to quality, functionality, and style has made it a go-to choice for anglers worldwide. Today, Huk offers many quality clothing lines like the Tide Point shirts, Next-Level shorts, Pursuit hoodies, and Rogue Wave boots. With its constant pursuit of innovation, HUK continues to provide cutting-edge fishing gear and apparel for anglers of all skill levels.