Lew Childre was born to fish and got the insatiable thirst to build better fishing products than anyone else. Since 1949, professional and amateur anglers alike have trusted Lew's to deliver on the promise of Lighter, Faster, Stronger products. The original developer of the teardrop reel and bamboo rod, Lew's has been innovating for decades. From the first Bream Buster and Speed Stick to their latest product, Lew’s continues to set the standard for dependable fishing gear. Lew’s offers an extensive line of rods, reels, combos, tools, and accessories in series like American Hero, Custom Pro, Team Lew’s, KVD, Hypermag, Laser, Crappie Thunder, etc. Lew's reels, rods, combos, and accessories are designed for peak performance and durability. Feel the Difference.