Welcome to the

Megabass Shop

The birth of Megabass in the United States is legendary, involving a cross-country trek in the early 90’s in which Megabass founder Yuki Ito challenged local stores to fishing duels. The rules were simple: if Yuki won, the store had to stock his lures; if the store’s angler won, then Yuki had to buy local tackle from the store. This “put your money where your mouth is” approach, combined with the quality and undeniable performance of Yuki’s handcrafted equipment, planted the first seeds. Today, Megabass embodies that same daring spirit. Little has changed since Megabass’ birth in a Japanese garage in 1986 from the hands and ideals of Yuki Ito. Each lure is based on a hand-carved original and lovingly finished by hand, continuing a tradition of innovation, quality, and performance that never loses sight of the angler’s hands for which each Megabass® product is painstakingly made.