Welcome to the Mitchell Shop

In 1948, Mitchell invented the world’s first spinning reel. Today, Mitchell remains dedicated to our heritage of making reliable fishing tackle that performs flawlessly and allows all anglers to experience the joy of fishing. Today, Mitchell is one of the proud brands of Pure Fishing, Inc. Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers. Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands, including the Mitchell brand. We are dedicated to helping you have more fun and catch more fish.