Crimson Trace Recognizes MidwayUSA as Elite Retailer of the Year

Crimson Trace Presenting Michael Jennings, MidwayUSA Optics Product Line Manager, with Elite Retailer of the Year Award by MidwayUSA
Columbia, MO -

During the recent Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas, Nevada, Crimson Trace recognized several business groups that have helped the company continue to grow the laser sighting industry while aiding in fulfilling the company's high customer service standards. These groups have received special thanks and plaques to recognize their important contribution to the business philosophy of Crimson Trace and its employees. MidwayUSA was recognized as the company’s Elite Retailer of the Year.

"Crimson Trace is honored to work with these many businesses and to partner with them to better serve our customers and America's gun owners," says Jeff Goddard, Crimson Trace Director of Sales. "It's every person behind the counter or on the phone within these businesses that helps Crimson Trace continue as the leader in the laser sight industry. Our sincere thanks to all of them for a great job."

Based in Wilsonville, Oregon, Crimson Trace’s goal is to make laser sighting systems standard equipment on every personal protection firearm in the United States.

“It’s our Customers that have made this award possible, and for that we thank them,” said Michael Jennings, MidwayUSA Optics Product Line Manager. “Without their support, and a great partnership that we have built with Crimson Trace, the success we had last year would not have been possible.”

About Crimson Trace

Crimson Trace, the acknowledged industry leader for laser sighting systems and tactical lighting for firearms, is based in Wilsonville, Oregon. Its award-winning innovations include Lasergrips®, Laserguard® and Lightguard® --all with Instinctive Activation ™. The company's product line also includes the Defender Series® and Rail Master® platforms - all are proudly Made in the USA.

For more information about Crimson Trace, please visit their website or call 800-442-2406.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 36 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (

MidwayUSA Public Relations