Larry and Brenda Potterfield Help JAKES Take Aim with the NWTFby MidwayUSA
In February of this year, Larry and Brenda Potterfield reaffirmed their commitment to America’s youth and the future of hunting with a $1.1 Million donation to the NWTF’s JAKES Take Aim program. This generous donation will fund a JAKES Take Aim trailer for each of the lower 48 states, each housing a self-contained and fully stocked airgun shooting range. The trailers will travel to JAKES and other youth events, offering unique opportunities for children to participate in shooting activities under the watchful eyes of NWTF staff members.
“It’s pretty obvious that the youth of America are our future, but not enough folks are investing time and money to make sure they are introduced to hunting and shooting,” said MidwayUSA Founder and CEO Larry Potterfield. “Funding the JAKES Take Aim trailers directly increases the number of youth who get to experience the shooting sports, and they’re taught values like safety and responsibility in the process. Every kid who gets to spend some time with an NWTF staff member shooting airguns at these events is one step closer to becoming a lifelong hunter and shooter, and that’s good for all of us.”
Some of the $1.1 Million donation will also help the NWTF expand chapter support of adopted youth shooting teams across the country, helping ensure their financial sustainability well into the future.
“Thanks to Larry and Brenda’s generosity, our chapters and grassroots members in 48 states are able to introduce thousands of young people to the shooting sports,” said Mandy Harling, National JAKES Coordinator for NWTF. “Shooting sports offer a level playing field for youth. Age, gender and skill level don’t matter at JAKES Take Aim events. Any young person who’s willing to learn will have an incredible time. This program helps to ensure that the next generation has an opportunity to try the sport which will lead to more shooters and hunters.”
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 35 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.
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MidwayUSA Public Relations