Larry and Brenda Potterfield Receive NRA America's 1st Freedom Award

Larry and Brenda Potterfield Receive NRA America's 1st Freedom Award by MidwayUSA
Columbia, MO -

Larry and Brenda Potterfield, owners of MidwayUSA and founders of the MidwayUSA Foundation, have been chosen as the inaugural recipients of the 2024 Golden Bullseye America’s 1st Freedom Award from NRA Publication’s Official Journal America’s 1st Freedom. The award recognizes those who have distinguished themselves as standout defenders of our Second Amendment freedom in business, politics, and/or American culture.

“Supporting the NRA is a no-brainer for Brenda and me and MidwayUSA,” said Larry.  “After all, they are the foremost guardian of the right to keep and bear arms.  Every gun owner and every business in the shooting sports industry should support the NRA.”

This year’s award ceremony will be held at the 2024 NRA Annual Meetings & Exhibits in Dallas, Texas, on Friday, May 17, 2024. Recipients of this award are defenders of our right to keep and bear arms, whether in the political arena, in Hollywood, in the media, or in business. These defenders do their work in such a positive way that they are instrumental in enhancing and, therefore, saving this precious freedom for future generations. It is to commend them for all they do and have done for our freedom.

“I’ve had the pleasure of knowing Larry and Brenda Potterfield for more than 35 years,” said Doug Hamlin, Executive Director, NRA Publications. “As shooting and hunting enthusiasts themselves, their passion for everything in the shooting sports industry and the people who participate in the activities that have shaped American culture is unparalleled. Larry and Brenda are selfless and generous. Their long-standing support of the National Rifle Association of America (NRA) is most appreciated.” 

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 45 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (

MidwayUSA Public Relations