Larry Potterfield Delivers Keynote at Dallas Ecological Foundation’s Rendezvous of the Guardians

Larry Potterfield, Founder and CEO of MidwayUSA by MidwayUSA
Columbia, MO -

Dallas Ecological Foundation (DEF) recently welcomed Larry Potterfield, Founder and CEO of MidwayUSA, to the inaugural DEF Rendezvous of the Guardians event where he delivered the keynote speech. The event was held April 9th at Hilton Dallas / Park Cities in Dallas, Texas; it featured a silent action, raffles, dinner and a live auction.

Regularly recognized by the outdoor and shooting sports industry for their exemplary leadership, Larry and Brenda Potterfield consistently demonstrate their lifetime commitment to conservation, fish and wildlife stewardship and to providing sustainable financial support for outdoor education and youth shooting sports teams across America. Larry’s keynote on Leadership was in support of Dallas Ecological Foundation’s mission to teach outdoor education and promote and fund conservation of wildlife worldwide. Rendezvous of the Guardians Banquet and Fundraiser served as a platform to share wisdom and inspire the next generation.

Larry Potterfield serves as MidwayUSA’s CEO and Chairman of the Board. He is a husband, father, grandfather and lifelong student of shooting, reloading, gunsmithing and hunting. In business, he is a student of leadership and modern management practices. MidwayUSA is ISO 9001 registered, a recipient of the 2008 and 2015 Missouri Quality award and recipient of the 2009 and 2015 Baldrige National Quality Award. The Vision at MidwayUSA is “To be the best run, most respected business in America, for the benefit of our Customers.”

About Dallas Ecological Foundation

Dallas Ecological Foundation (DEF) is an independent, qualified 501(c)(3) charitable organization established in 1981, which relies solely on like-minded individuals and organizations to further its mission to teach outdoor education and to promote and fund conservation of wildlife worldwide. The goal of the Outdoor Adventures (OA) education curriculum is to provide and expose students and their parents to a wide range of outdoor activities including: Archery, Angling, Hunter Education, Outdoor Cooking, First Aid / CPR, Boater Education, and much more! For more information on the Dallas Ecological Foundation, visit

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 38 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (

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