Larry Potterfield Delivers Keynote at Iowa Recognition for Performance Excellence Conference

Larry Potterfield Delivers Keynote at Iowa Recognition for Performance Excellence Conference by MidwayUSA
Columbia, MO -

The Iowa Quality Center (IQC) recently welcomed Larry Potterfield, Founder and CEO of MidwayUSA, to the 2016 Iowa Recognition for Performance Excellence (IRPE) Conference and Celebration where he delivered the keynote speech entitled, “Leadership” to the 2015 IRPE Award Recipients followed by a breakout session on Strategic Planning. The ceremony was held March 31st at the Prairie Meadows Conference Center in Altoona, Iowa.

The IRPE Conference and Celebration recognized six role model Iowa organizations who completed a rigorous organizational assessment and have demonstrated sustainability and have maintained a future focus on performance excellence. Honored at the Tier 3 Leadership Level – Silver Achievement was Firestone Farm Tires, Des Moines, Iowa and Urbandale Community School District, Urbandale, Iowa. Honored at the Tier 3 Leadership – Bronze Achievement was Iowa Donor Network, North Liberty and Johnston, Iowa. Honored at the Tier 2 Progress Level was D & B Agro Systems, Ltd, Hubbard, Iowa. Honored at the Tier 1 Commitment Level was America’s Small Business Development Center – Iowa and Fairfield Community School District, Fairfield, Iowa.

Larry Potterfield serves as MidwayUSA’s CEO and Chairman of the Board. He is a husband, father, grandfather and lifelong student of shooting, reloading, gunsmithing and hunting. In business, he is a student of leadership and modern management practices. MidwayUSA is ISO 9001 registered, a recipient of the 2008 and 2015 Missouri Quality award and recipient of the 2009 and 2015 Baldrige National Quality Award. The Vision at MidwayUSA is “To be the best run, most respected business in America, for the benefit of our Customers.”

About Iowa Quality Center (IQC)

The Iowa Quality Center (IQC) is a 501 (c) (3) nonprofit providing leadership for performance excellence by connecting individuals, organizations and communities and is the administrator of the Iowa Recognition for Performance Excellence. For more information visit

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 38 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (

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