Larry Potterfield Delivers Keynote at Kentucky Performance Excellence Conference

Larry Potterfield Delivers Keynote at Kentucky Performance Excellence Conference by MidwayUSA
Columbia, MO -

The Kentucky Center for Performance Excellence (KYCPE) recently welcomed Larry Potterfield, Founder and CEO of MidwayUSA, to their 11th Annual Conference and Awards Celebration where he delivered the keynote speech entitled, “Things We Learned Along the Way.” The 2016 Kentucky Center for Performance Excellence Conference was held June 9th and 10th at the Griffin Gate Marriot in Lexington, Kentucky.

Having led his organization, MidwayUSA, to the recipient of the Baldrige National Quality Award in both 2009 and 2015, Larry welcomed the opportunity to share lessons learned from MidwayUSA’s pursuit of performance excellence. His keynote speech covered several key components of organizational leadership including vision, values, goals, culture and communication. In addition to hearing from National Performance Excellence Award Winning organizations from 2015, conference guests helped celebrate the interest, commitment and achievement of five Kentucky organizations on their excellence journey. A panel discussion and several training sessions were available for attendees, including a breakout session led by Larry entitled “Workforce Engagement Starts with Values.”

Larry Potterfield serves as MidwayUSA’s CEO and Chairman of the Board. He is a husband, father, grandfather and lifelong student of shooting, reloading, gunsmithing and hunting. In business, he is a student of leadership and modern management practices. MidwayUSA is ISO 9001 registered, a recipient of the 2008 and 2015 Missouri Quality award and recipient of the 2009 and 2015 Baldrige National Quality Award. The Vision at MidwayUSA is “To be the best run, most respected business in America, for the benefit of our Customers.”

About Kentucky Center for Performance Excellence (KYCPE)

Kentucky Center for Performance Excellence is an all-volunteer, 501 (c) (3) nonprofit dedicated to helping Kentucky companies achieve performance excellence by providing in-depth, low-cost assessments of regional organizations using the Criteria for Performance Excellence. For more information visit

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 38 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (

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