Larry Potterfield Honored with 2018 E. David Spong Lifetime Achievement Award

Larry Potterfield Honored with 2018 E. David Spong Lifetime Achievement Award by MidwayUSA
Columbia, MO -

MidwayUSA’s Larry Potterfield was recently honored with the 2018 E. David Spong Lifetime Achievement Award. The award will be presented at a special awards luncheon during the 2018 Baldrige Foundation Quest for Excellence conference, which will be held Tuesday, April 10th in Baltimore, MD.

“This award recognizes an individual who has performed truly extraordinary service and made a sustained impact which will inspire future generations of leaders in the pursuit of Baldrige,” said Foundation President and CEO Al Faber. “Larry Potterfield is the embodiment of those values, and we are honored to present him with this award.”

Larry Potterfield serves as MidwayUSA’s CEO and Chairman of the Board. He is a husband, father, grandfather and lifelong student of shooting, reloading, gunsmithing and hunting. In business, he is a student of leadership and modern management practices. Having led his organization to the receipt of the Baldrige National Quality Award in both 2009 and 2015, Larry Potterfield has been an outspoken proponent of the value the Baldrige Criteria for Performance Excellence can bring to business and education.

“Baldrige is simply applying the Leadership and Management principles we learned in business school,” said Potterfield. “It requires actual ‘execution’ of our strategic plan, deploying our Mission, Vision, Purpose, and Values and demonstrating an utmost focus on Customer Satisfaction. We have received two Baldrige Awards (2009 and 2015) and our Customers and other Key Stakeholders are delighted. For continuous improvement and focus on the Customer, there’s nothing quite like Baldrige.”

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 40 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

Contact:MidwayUSA Public