Larry Potterfield Kicks off “Business Tips from the Experts” Hosted by Mid-MO BBB

Larry Potterfield Kicks off “Business Tips from the Experts” Hosted by Mid-MO BBB by MidwayUSA
Columbia, MO -

The Mid-Missouri Better Business Bureau (BBB) recently welcomed Larry Potterfield, Founder and CEO of MidwayUSA, to kick off “Business Tips from the Experts.” The six-month speaker series, co-sponsored by the Columbia Chamber of Commerce and Regional Economic Development, Inc. (REDI), will focus on a variety of nuts-and-bolts business issues such as Building a Customer-Focused Business, Search Engine Optimization, Marketing, Accounting, Cyber Security, and Non-Profit Management.

Potterfield’s presentation, “Building a Customer-Focused Business,” focused primarily on Customer Satisfaction and the means by which to achieve it. He opened by speaking to the value of identifying the Customer as a Key Stakeholder and how to identify Customer Key Requirements. Potterfield went on to cover the basics of measuring success, and concluded his presentation with the importance of Vision, Values and Culture within an organization – all for the purpose of creating a focus on Customer Satisfaction.

Larry Potterfield serves as MidwayUSA’s CEO and Chairman of the Board. He is a husband, father, grandfather and lifelong student of shooting, reloading, gunsmithing and hunting. In business, he is a student of leadership and modern management practices. MidwayUSA is ISO 9001 registered, a recipient of the 2008 and 2015 Missouri Quality award and recipient of the 2009 and 2015 Baldrige National Quality Award. The Vision at MidwayUSA is “To be the best run, most respected business in America, for the benefit of our Customers.”

About Mid-Missouri Better Business Bureau

BBB is a nonprofit, business-supported organization that sets and upholds high standards for fair and honest business behavior. All BBB services to consumers are free of charge. BBB provides objective advice, free BBB Business Reviews on more than 5.3 million businesses, 11,000 Charity Reviews, dispute resolution services, alerts and educational information on topics affecting marketplace trust.  Please visit for more information.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 38 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (

MidwayUSA Public Relations