MidwayUSA Announces Jeff Larkin as Vice President - Merchandising

Jeff Larkin by MidwayUSA
Columbia, MO -

MidwayUSA’s Jeff Larkin recently accepted the position of Vice President – Merchandising. The transition comes in the wake of former Merchandising Vice President Ryan Fischer’s announcement of plans to retire later this year.

Jeff began his journey at MidwayUSA while attending the University of Missouri. Throughout his near 30-year career he has helped drive MidwayUSA in pursuit of its vision to be the best-run business in America, and the most successful, most respected business in our industry, for the benefit of our Customers. Most recently, Jeff served as Vice President of Marketing, where he provided overall strategic leadership through the development, implementation, and improvement of the MidwayUSA website, Internet and Television Advertising, Public Relations, Campaign Management, Search Engine Optimization, and Promotions processes.

“MidwayUSA is a special place. Our constant drive to improve the Customer experience makes MidwayUSA an exciting place to work,” said Jeff. “The fantastic team of professionals at MidwayUSA and our exceptional Customers make it exciting to come to work each day. I’m looking forward to the challenges this new opportunity represents.”

In his new position, Jeff will provide strategic leadership for a team of merchandising managers responsible for the development, implementation and improvement of MidwayUSA’s Product Offering, Pricing, Inventory, Promotions, and Product Information processes.

“Jeff has held various positions in Merchandising, Marketing and eCommerce throughout his 30-year career at MidwayUSA,” said Matt Fleming, President & CEO of MidwayUSA. “He’s been invaluable in helping us improve Customer Satisfaction & Engagement and grow our business. His passion for shooting, hunting, and the outdoors, Customer advocacy, and great Supplier relationships makes him a great fit for his new role.”

Jeff is an avid gun enthusiast and an active hunter. He’s an NRA Benefactor Member and Golden Eagles Member, a life member of the Safari Club International, and life member of the Wild Sheep Foundation. For more information about MidwayUSA careers, please visit https://www.midwayusa.com/jobs for all open positions.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (https://twitter.com/midwayusa).

MidwayUSA Public Relations