MidwayUSA Announces Project 12-12-12

Larry Potterfield and Project 12*12*12 by MidwayUSA
Columbia, MO -

MidwayUSA, a catalog and Internet retailer offering JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting, is pleased to announce Project 12*12*12, a new program to allow Customers to financially support the NRA's National Endowment for the Protection of the Second Amendment. Additionally, the Potterfield Family will match all contributions, dollar for dollar, up to $100 per invoice.

To support the new program, MidwayUSA has created a new product number, 121212, that will allow Customers to donate $5 each time this product number is used, up to twenty times per invoice. Project 12*12*12 will raise money for the critical 2012 elections and will run through November, 2012.

Larry Potterfield, Founder and CEO of MidwayUSA, said, "If you want to protect the Second Amendment for your children and grandchildren, you're going to love Project 12*12*12, because all of the funds you contribute to this unique program go directly into the National Endowment for the Protection of the Second Amendment and the Potterfield Family will match your contribution. The Potterfield Family and the MidwayUSA Family strongly believe in the NRA and our Second Amendment freedoms, and we are committed to doing what we can to change the future."

Larry Potterfield formally announced the creation of Project 12*12*12 on Friday, May 29, at the Celebration of American Values Leadership Forum at the NRA Annual Meetings & Exhibits in Pittsburg, PA.

For more information about Project 12*12*12, please visit midwayusa.com/121212.