MidwayUSA Awarded a Third BizRate Research Circle of Excellence Platinum Award

MidwayUSA Awarded a Third BizRate Research Circle of Excellence Platinum Award by MidwayUSA
Columbia, MO -

MidwayUSA, a catalog and Internet retailer offering Just About Everything┬« for Shooting, Reloading Gunsmithing and Optics, announced today their receipt of a Platinum Award in the eighth annual BizRate Research Circle of Excellence Awards.  This is the third consecutive year MidwayUSA has received a Platinum Award.

The Circle of Excellence recognizes online retailers who demonstrated outstanding performance throughout the year.  Over 3,000 quality consumer-rated online merchants are considered for awards.  To qualify for the award, retailers must participate in the BizRate Research Customer Certified Merchant Program.  The program allows customers to complete surveys at the point of sale and after delivery of their order.  This feedback is collected on seven key satisfaction metrics.

  • Overall Satisfaction
  • Product Selection
  • Ease of Finding Products
  • Repurchase Intent
  • Product Met Expectations
  • On-time Delivery
  • Customer Support

According to BizRate's web site, MidwayUSA demonstrated outstanding performance in all seven categories from September 1, 2006 to August 31, 2007.  Additionally, over 75,000 customers have rated MidwayUSA since 2004.  With its strong commitment to customer satisfaction, MidwayUSA is constantly looking for feedback regarding its ability to fulfill customers' needs. 

"We want our web site to not only contain all the information a MidwayUSA customer will need, but also be user friendly so the customer can find that information," remarked Matt Fleming, VP of Sales and Marketing for MidwayUSA.  "Receiving this Circle of Excellence Award reminds us our customers are benefiting from our commitment to them."