MidwayUSA Celebrates 40 Years of Serving Customers

MidwayUSA Celebrates 40 Years of Serving Customers by MidwayUSA
Columbia, MO -

This year marks a historic milestone for the MidwayUSA business and the Potterfield family. June 18, 2017, MidwayUSA will celebrate its 40th year of serving Customers.

Nearly 40 years ago Larry and Brenda Potterfield opened the doors to a small gun shop, under the name Ely Arms, Inc, selling new and used long guns, handguns and a selection of shooting and reloading supplies. Seven short years later, the business transitioned to mail order only and changed their name to Midway Arms, Inc. Often referred to as the grandfather of reloading, the young company became the first distributor of bulk brass in the 1980s – first from Starline, then Winchester and Remington. Today, MidwayUSA occupies a 21-acre campus in Columbia, Missouri and has become, without question, one of the leading internet retailers of Just About Everything© for Shooting, Hunting and the Outdoors.

Many things have changed over the last 40 years at MidwayUSA, but a few things have remained the same. Customers still come first, Employees are treated like family, and Suppliers are friends and partners. The organization’s relentless pursuit of continuous improvement and performance excellence has led to the receipt of two consecutive Malcolm Baldrige National Quality Awards (2009 and 2015). MidwayUSA is one of only seven organizations to earn the award twice since the first award cycle in 1988.

"For 40 years now, we’ve been a family-owned company with a strategy to put Customers first," said Larry Potterfield, Founder and CEO of MidwayUSA. "Our Employees, Suppliers, and the way we manage the business have all contributed significantly to the growth of MidwayUSA; but it’s our Customers that have been, and will continue to be, the reason for the success and sustainability of the organization.”

Combining passion and vision, Larry and Brenda have used their business success to become two of the leading benefactors of the Shooting Sports Industry. They founded the NRA Round-Up program in 1992 and since then have been asking MidwayUSA Customers to round up the total of each order and donate the change to the NRA/ILA. To date, MidwayUSA Customers have contributed over $13.7 million for the NRA/ILA through the program. Additionally, the Potterfields helped found the Friends of NRA in 1992, which has raised over $740 million for The NRA Foundation. In 2007 Larry and Brenda established the MidwayUSA Foundation, a public charity, designed to help communities and organizations raise funds to support their high school, college and other youth shooting teams. The MidwayUSA Foundation currently manages over $115 million in assets, have paid over $16 million in grants, and provide financial support to over 2,600 youth shooting teams.

In celebration of MidwayUSA’s 40th Anniversary, Customers have the opportunity to enter the MidwayUSA 40th Anniversary Sweepstakes for a chance to win one of 40 - $40 MidwayUSA Gift Certificates. Visit www.midwayUSA.com/sweepstakes and enter for your chance to win a MidwayUSA Gift Certificate today! Total ARV of all prizes: $1,600.00.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For nearly 40 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (https://twitter.com/midwayusa).

MidwayUSA Public Relations