MidwayUSA Joins The NBRI Circle of Excellence

Columbia, MO -

MidwayUSA, a catalog and Internet retailer offering Just About Everything® for Shooting, Reloading, Gunsmithing and Hunting, is pleased for the recent distinction in Employee Satisfaction Excellence from the National Business Research Institute (NBRI) and the invitation to join the NBRI Circle of Excellence.

"Employee Satisfaction drives Customer Satisfaction, which in turn drives Financial Performance" said Dr. Jan West, Organizational Psychologist at NBRI. "This award is a result of MidwayUSA's dedication to improving employee satisfaction through measurement and action planning."

To qualify for this honor, the organization must score at or above the 75th percentile when measured against NBRI's Benchmarking Database and/or must improve a minimum of five normative percentiles in total company score over the previous survey.

"Employee Satisfaction is our second-highest Company Goal at MidwayUSA," says Larry Potterfield, Founder and CEO of MidwayUSA. "If we don't meet our employee's requirements, they won't be able to meet our Customer requirements. We're happy the work we do to continue to improve our facility and our employee's jobs and working conditions is recognized and appreciated by our employees."

NBRI conducts Customer and Employee Psychological Research for large businesses, and 'reads the minds' of these human factors that so significantly impact NBRI's Client Organizations. For more information about NBRI, please visit www.nbrii.com.