MidwayUSA Promotes Neal Lines to Director of eCommerce Marketing

MidwayUSA Promotes Neal Lines to Director of eCommerce Marketing by MidwayUSA
Columbia, MO -

MidwayUSA is excited to announce the promotion of Neal Lines to Director of eCommerce Marketing.

Neal began his career at MidwayUSA in 2008 as an Application Development Intern. Shortly thereafter, he graduated from Columbia College, earning his Bachelor of Science in Computer Science with minors in Business and Mathematics. After graduation, Neal joined the MidwayUSA team as a full time Application Developer, and within just a few years was promoted to an Application Development Manager where he managed the Merchandising, Marketing, and System Services Teams. In November of 2021, Neal was promoted to Internet Advertising Manager.

“It is a privilege to have the opportunity to lead our eCommerce Marketing operations,” said Neal. “Technological advances continue to change the marketing landscape, and I hope to leverage my background for continuous improvement while focusing on our #1 Operational Goal – Customer Satisfaction!”

In his new role, Neal will be responsible for managing, documenting, improving, and executing the Customer Relationship, Internet Advertising, Public Relations, Social Media, and Search Engine Optimization processes for the department. He will also be a key contributor to the Policy Management, and Administration and Planning processes.

“With Neal’s broad experience in multiple departments at MidwayUSA, he’s developed great agility and an excellent systems perspective,” said Adam Augustine, VP eCommerce. “I’ve worked with Neal for nearly a decade and I’m confident he will thrive in this new role.”

Neal is a member of the NRA and enjoys hunting and fishing with his family and friends. For more information about MidwayUSA careers, please visit https://www.midwayusa.com/jobs for all open positions.


About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity, and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (https://twitter.com/midwayusa).

MidwayUSA Public Relations