MidwayUSA Promotes Ryan Cokerham to Director of Merchandising – Shooting

MidwayUSA Promotes Ryan Cokerham to Director of Merchandising – Shooting by MidwayUSA
Columbia, MO -

MidwayUSA’s Ryan Cokerham was recently promoted to Director of Merchandising – Shooting. Ryan began his career at MidwayUSA as a Photography Specialist in 2008, shortly after earning a Bachelor of Arts in Graphic Design from the University of Missouri – Columbia. Over the past 14 years, Ryan has held several key positions at MidwayUSA, including Graphic Designer, Product Information Specialist, Product Specialist, Merchandising Manager of Optics, and most recently Merchandising Manager of Reloading Tools and Accessories.

“I am very excited to take on this new role at MidwayUSA,” said Ryan. “My passion for hunting and competitive shooting makes this new position a great fit. I am looking forward to many more years with the Potterfield family and the great coworkers that make up our organization.”

In his new position, Ryan will lead a team of merchandising managers responsible for sales, margins, inventory, and product selection for MidwayUSA’s Ammunition & Components, Guns, Gunsmithing, Reloading Tools & Accessories, and Shooting categories. He will report to Ryan Fischer, VP Merchandising.

“Ryan brings experience from multiple product lines and a proven history of delivering results in his prior roles at MidwayUSA,” said Ryan Fischer, MidwayUSA – VP Merchandising. “I’m excited to add Ryan to the new Merchandising Leadership team. I know he’ll do a great job ensuring we are meeting or exceeding our goals and serving Customers.”

Ryan aligns exceptionally well with MidwayUSA’s culture. He is an NRA Benefactor Member, avid hunter, angler, and an accomplished competitive shooter with multiple F-Class State Championship wins. When he’s not in the office, he can often be found on the lake, competing in, or helping run competitive long-range shooting matches. For more information about MidwayUSA careers, please visit https://www.midwayusa.com/jobs for all open positions.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity, and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (https://twitter.com/midwayusa).

MidwayUSA Public Relations