MidwayUSA Receives Sixth Bizrate® Circle of Excellence Award

Bizrate® Circle of Excellence Award by MidwayUSA
Columbia, MO -

MidwayUSA, a catalog and Internet retailer offering JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting, is pleased to announce receipt of its sixth Bizrate® Circle of Excellence Award.

The Bizrate® Circle of Excellence Award recognizes online retailers within the Bizrate Insights Network that have demonstrated outstanding performance, as rated by their Customers, throughout a one year period. In 2011, more than 5,000 online retailers in North America were considered for the award. Retailers earning the Bizrate® Circle of Excellence Award received customer rating scores significantly higher than the network average across all key indicators. The ratings are from direct Customer feedback, collected at the point-of-sale and after the delivery of goods, and evaluate seven key satisfaction indicators:

  • Overall Satisfaction at the point-of-sale
  • Product Selection on the website
  • Ease of Finding Products on the website
  • Repurchase Intent (from the same retailer) after the order is received
  • Product Met Expectations, collected after the order is received
  • On-time Delivery of the order
  • Customer Support assistance

According to Bizrate.com, MidwayUSA demonstrated outstanding performance in all seven categories from August 1, 2010, through July 31, 2011. Moreover, MidwayUSA has received more than 300,000 Customer reviews with an overall positive rating of 93%.

"The Circle of Excellence Award is a real honor," said Adam Ray, Vice President of eCommerce at MidwayUSA. "We are constantly enhancing our website to ensure Customers can easily find products and have all the information they need to make informed buying decisions. This award provides confirmation that we’re succeeding in our efforts."

For more information about Larry Potterfield or MidwayUSA, please visit midwayusa.com or call 1-800-243-3220.

For more information about Bizrate® and the Circle of Excellence Award, visit www.bizrate.com.