Potterfields Donate $250,000 to the Mule Deer Foundation

Columbia, MO -

Larry and Brenda Potterfield of MidwayUSA recently donated $250,000 to the Mule Deer Foundation to support the creation of the MDF's new M.U.L.E.Y. youth shooting program.

The M.U.L.E.Y. (Mindful, Understanding, Legal and Ethical Youth) program will introduce youths, ages 12 - 17, to shooting sports in a safe environment. Each M.U.L.E.Y. event will be hosted by local Mule Deer Foundation chapters, in association with local wildlife agencies and other conservation groups. So far, the Mule Deer Foundation has eleven events planned for 2011, and is expected to reach fifty thousand young shooters in the next five years.

"Larry and Brenda Potterfield continue to be generous in supporting conservation and promoting youth shooting," said EricTycksen,Chief Operating Officer of the Mule Deer Foundation. "The future of shooting, hunting, and conservation efforts depends heavily on the recruitment of youth to the shooting sports. Thanks to the generous donation from Larry and Brenda Potterfield, MDF will be able to focus on this important aspect of our mission," said Miles Moretti, CEO of the Mule Deer Foundation.Larry Potterfield,Founder and CEO of MidwayUSA, said, "Brenda and I believe in supporting youth programs that teach our next generation about shooting and shooting safety. We are excited to partner with the Mule Deer Foundation to create the M.U.L.E.Y. program, and we look forward to seeing more youth involved in the great outdoors."

For more information about the Potterfields or MidwayUSA, please visit the About MidwayUSA page.

For more information about the Mule Deer Foundation, please visit www.muledeer.org.