Potterfields Donate $400,000 to the Rocky Mountain Elk Foundation

Columbia, MO -

Larry and Brenda Potterfield of MidwayUSA recently donated $400,000 to the Rocky Mountain Elk Foundation to support the creation of the RMEF's new SAFE Challenge.

The SAFE (Shooting Access for Everyone) program will introduce young and novice shooters to safe,responsible, enjoyable firearm use, as well as educate newcomers about the hunter's role in conservation.

"Our goal is to build public understanding and appreciation of guns, shooting and hunting, and ultimately to recruit and welcome 50,000 newcomers into the sporting community," said David Allen, RMEF president and CEO. "With leaders like the Potterfields and MidwayUSA, and their partnership with many dedicated volunteer organizations like ours, I see a bright future for conservation and our hunting heritage."

"Dad taught me to hunt and fish and I've had a lifelong passion for the outdoors since," said Larry Potterfield, founder and CEO of MidwayUSA. "Brenda and I are excited to partner with RMEF to help train our next generation of hunters and shooters on safe shooting."

For more information about the Mule Deer Foundation, please visit www.muledeer.org.