St. Louis Baldrige Community of Excellence Welcomes Guest Speaker Larry Potterfield

St. Louis Baldrige Community of Excellence Welcomes Guest Speaker Larry Potterfield by MidwayUSA
Columbia, MO -

St. Louis Baldrige Community of Excellence (BCOE) recently welcomed guest speaker Larry Potterfield, Founder and CEO of MidwayUSA. Larry delivered a speech on Baldrige aligned leadership and management principles, providing area professionals and community members with a high level view of the significant ways in which Baldrige has helped MidwayUSA maintain focus on the Customer, improve strategic planning and continuous improvement processes, and improve Employee satisfaction and engagement. The speech was delivered June 27 at Logan University’s The Purser, in Chesterfield, Missouri.

St. Louis Baldrige Community of Excellence was founded by Logan University in partnership with the Midwest Excellence Institute. Sponsored by Logan University, St. Louis Baldrige Community of Excellence was created as a resource to local businesses in their pursuit of management systems improvement and performance excellence. Monthly meetings are held at Logan University’s The Purser, and begin with a continental breakfast followed by a guest speaker and a brief Q&A.

Larry Potterfield serves as MidwayUSA’s CEO and Chairman of the Board. He is a husband, father, grandfather and lifelong student of shooting, reloading, gunsmithing and hunting. In business, he is a student of leadership and modern management practices. MidwayUSA is ISO 9001:2015 registered, is a recipient of the 2008 and 2015 Missouri Quality award, and recipient of the 2009 and 2015 Baldrige National Quality Award. The Vision at MidwayUSA is “To be the best-run business in America, and the most successful, most respected business in our industry, for the benefit of our Customers.”

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For 40 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (

MidwayUSA Public Relations