Yeti's carry-the-day, tough-as-nails Hopper soft cooler has one big update. Yeti re-engineered the opening to offer a wide mouth for easy loading and unloading. It closes almost on its own with Yeti's own HydroShield Technology – a strip of ultra-strong magnets – then is secured with two Quick-Release Buckles to ensure it can withstand being tossed around. The Yeti Hopper M30 is designed to hold 20 cans or 28 lb of ice.
Load it up, throw it over your shoulder, and get out there. Built to take a beating – whether in the back of the truck, with a pile of gear in the raft, or just hanging out on the rocky shoreline – all your goods will be kept perfectly chilled the whole day (and weekend) through with a soft cooler that redefines “soft".