Rapala

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FREE SHIPPING on Qualifying Rapala Products!

World's Favorite Lure Since 1936

Today, Rapala lures, knives and fishing accessories are trusted by fishermen in over 140 countries world wide. Rapala's reputation stems from a towering list of world record catches, the knowledge of Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.