Rapala

FREE SHIPPING on Qualifying Rapala Products!
  • Shop All Rapala
  • World's Favorite Lure Since 1936

    Today, Rapala lures, knives and fishing accessories are trusted by fishermen in over 140 countries world wide. Rapala's reputation stems from a towering list of world record catches, the knowledge of Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.