ReadyWise was founded in 2008 by Aaron Jackson, who recognized the need for convenient, long-lasting, and nutritious food options for individuals and families in emergencies or outdoor activities. ReadyWise gained popularity by offering a wide range of food products that are designed to have extended shelf lives, making them suitable for emergency preparedness and survival situations. ReadyWise offers meal kits, individual entrees, breakfasts, snacks, and beverages, ensuring a diverse and balanced selection for Customers. The meals are packaged in lightweight and compact containers, making them easy to transport and store. Over the years, ReadyWise has expanded its product line to include additional emergency supplies such as water storage solutions, survival kits, and other essential items. MidwayUSA offers popular ReadyWise emergency buckets, trail packs, camping packs, adventure packs, snacks, and ingredients.