In 1897 the Shakespeare company was founded in Kalamazoo, Michigan by William Shakespeare Jr following his patent in 1896 of the level winding fishing reel. In 1945 production began on the first Shakespeare fiberglass fishing rod. Today, over 100 years later Shakespeare is still one of the most recognizable brands in fishing. They continue to provide affordable rods, reels and tackle for all ages and inspiration to make sure that the next bite will never be the last. MidwayUSA carries several top designs including the Micro Spinning Rod, Cedar Canyon Fly Fishing Kits, and the Agility Fly Rod. Shakespeare- There’s no fish like your first.