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Smartwool Difference

The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, we’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.

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Customer Favorites

  1. Smartwool Men's Summit County Retro Plaid Button-Up Shirt Short Sleeve Merino Wool/Cotton
    Smartwool Men's Summit County Retro Plaid Button-Up Shirt Short Sle...
    $110.00 & SHIPS FREE
    Available View More Options
  2. Smartwool Men's Merino 150 Boxer Brief Underwear Merino Wool
    Smartwool Men's Merino 150 Boxer Brief Underwear Merino Wool
    $45.00 & SHIPS FREE
    Available View More Options
  3. Smartwool Men's Walk Light Mini Socks Wool Blend 1 Pair
    Smartwool Men's Walk Light Mini Socks Wool Blend 1 Pair
    $14.95/Pair
    Available View More Options
  4. Smartwool Men's Outdoor Light Mini Socks Merino Wool and Nylon
    Smartwool Men's Outdoor Light Mini Socks Merino Wool and Nylon
    $17.95/Pair
    Available View More Options
  5. Smartwool Men's Merino 150 Base Layer Shirt Long Sleeve Merino Wool
    Smartwool Men's Merino 150 Base Layer Shirt Long Sleeve Merino Wool
    $80.00 & SHIPS FREE
    Available View More Options
  6. Smartwool Men's Hunt Light Over the Calf Socks Wool Blend Taupe and Brown 1 Pair
    Smartwool Men's Hunt Light Over the Calf Socks Wool Blend Taupe and...
    $23.95/Pair
    Available View More Options
  7. Smartwool Men's Hike Light Crew Socks Wool Blend 1 Pair
    Smartwool Men's Hike Light Crew Socks Wool Blend 1 Pair 5.0 (1 Review)
    $17.95/Pair
    Available View More Options
  8. Smartwool Men's Hike Ultra Light Mini Socks Wool Blend 1 Pair
    Smartwool Men's Hike Ultra Light Mini Socks Wool Blend 1 Pair
    $13.95/Pair
    Mixed Availability View More Options
  9. Smartwool Men's Walk Light Micro Socks Wool Blend 1 Pair
    Smartwool Men's Walk Light Micro Socks Wool Blend 1 Pair
    $14.95/Pair
    Available View More Options
  10. Smartwool Men's Hiker Street Crew Socks Wool and Nylon
    Smartwool Men's Hiker Street Crew Socks Wool and Nylon
    $21.95/Pair
    Mixed Availability View More Options
  11. Smartwool Men's Hunt Light Crew Socks Wool Blend Taupe 1 Pair
    Smartwool Men's Hunt Light Crew Socks Wool Blend Taupe 1 Pair 5.0 (2 Reviews)
    $17.95/Pair
    Mixed Availability View More Options
  12. Smartwool Men's Over-the-Calf Boot Sock Merino Wool and Nylon
    Smartwool Men's Over-the-Calf Boot Sock Merino Wool and Nylon
    $23.95/Pair
    Available View More Options
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