Welcome to the

St. Croix Shop

It all started with a simple need- finding an easier way to transport long fishing poles. In 1948 founding brothers Bob and Bill Johnson created the first multi-section bamboo fishing pole. This seemingly simple innovation launched a new product and helped catapult St. Croix Rods to the success they have today. Constantly innovating, more than 70 years later St. Croix has built a world-class brand that has earned the respect and admiration of anglers around the planet. Providing spinning, casting, and fly fishing rods including series like the Panfish, Triumph, Victory, Mojo Bass, Avid, and Legend, St. Croix has a rod designed just for you. Whether your rod was made at their Park Falls, Wisconsin Headquarters, or if it comes from their state-of-the-art factory in Fresnillo, Mexico, you can rest assured that your St. Croix rod was handcrafted, from start-to-finish, by passionate and talented members of the St. Croix Team. St.Croix Rods- Best Rods on Earth.