Welcome to the

St. Croix Shop

Here's where you wish you paid a little more attention in science class. St. Croix flexes its engineering muscle by operating the most advanced R&D department in the industry. Investing in emerging composite materials and utilizing the latest manufacturing processes, we have created many of the industry's biggest performance breakthroughs, and continue to explore new ways to make fishing better. Lighter, stronger and more responsive rods all begin with these advancements. But all you need to know is that our technology drives our mission to build the Best Rods On Earth®.