Welcome to the

Strike King Shop

In 1964 Bill McEwen, a taxidermist in Memphis, TN, was making a single spin spinnerbait out of his garage. It became known as The New Original Strike King Bass Lure. In 1966 Charles Spence purchased Bill McEwen’s lure business and began referring to it as Strike King Lure Company. Shortly after, fellow anglers Charles Spence, Ray Murski, and Bill Dance become friends and set out together to grow the Strike King Lure Company. The trio of a lure maker, sales rep, and dominant tournament angler had a recipe for success. Today, more than 50 years later, the Strike King brand is one of the most recognized on the market. They are known for their KVD Perfect Plastics and Rage soft baits, Pro-Model XD Series and KVD 1.5 crankbaits, Tour Grade spinnerbaits, and a full host of other lures including soft baits, jigs, crankbaits, and buzzbaits. Strike King also offers a full lineup of terminal tackle from Tour Grade Tungsten Weights to Tour Grade Jigheads. Strike King- Tie One On!