Ugly Stik Shop

Ugly Stik was launched in 1976 by the Shakespeare Company which was founded in 1897. Wondering where the name came from? The Ugly Stik name came from the “Ugly” appearance of the first rods since quality was the main focus. While appearance has changed over the years, Ugly Stik continues to evolve and pull from over 100 years of passion and experience. Offering a variety of rods, reels, combos, tools, knives, apparel and accessories, there is something for the whole family and all levels of experience. Popular series include Carbon, GX2, Catfish, Elite, Ugly Tuff, etc. Ugly Stik is fishing equipment made for those who like to fish ugly. In slime-stained shirts with trusty Jon boats that burn a little oil. And with tough tackle built to handle just about anything anyone can throw at it. Our objective is simple: Make fishing easy and enjoyable. It’s time to fish Ugly.