Ugly Stik makes fishing equipment for those who like to fish ugly. In slime-stained shirts with trusty jon boats that burn a little oil. And with tough tackle built to handle just about anything anyone can throw at it. It’s time to fish ugly. Since 1897, Ugly Stik has been the leader in quality, affordable fishing tackle. Our inspiration comes from 115 years of passion and experience. From Ugly Stik to our Catch More Fish kits, to our best in class line of licensed kid's products. Ugly Stik offers something for the whole family and all levels of experience. Our objective is simple: Make fishing easy and enjoyable.