YETI – Our Story
In 2006 Roy Seiders & Ryan Seiders founded YETI® Coolers with a simple mission: build the cooler they’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they’d put it through out in the field & on the water. One that simply wouldn’t break. They decided early on that product innovation would come from necessity & firsthand experience – not from market research & data analysis. And they’d never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip. Ultimately, life is about having a good time doing what you love. And for them, that’s being outdoors hunting whitetail, catching a tarpon on the fly & spending time with families & buddies. They’re wild at heart. So their coolers couldn’t be anything less.