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YETI is a trusted name in the outdoor and premium cooler industry and has a remarkable company history and commitment to providing high-quality products for outdoor enthusiasts and professionals. Founded in 2006 by two brothers, YETI set out to create coolers that could withstand the demands of extreme outdoor adventures. YETI's core product offering includes rugged and durable coolers, drinkware, bags, and other outdoor accessories. YETI coolers are known for their exceptional ice retention, heavy-duty construction, and innovative features such as rotomolded construction, T-Rex lid latches, and FatWall insulation. YETI's most popular models include the Rambler, Tundra, LoadOut, Roadie, and Yonder. With their dedication to performance, innovation, and premium craftsmanship, YETI continues to be a trusted choice for those seeking reliable and high-performance outdoor products that keep their contents cold (or hot) for longer durations.