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  • Built for the Wild

    In 2006, YETI founders, brothers Roy and Ryan Seiders, set out to build a cooler without compromise. They were tired of handles breaking apart, latches snapping off, and lids caving in year after year. Ordinary ice chests were cutting outdoor adventures short and regularly costing money to replace. So, they decided to create a solution — to engineer a cooler that could keep ice for days, one that was completely different than any cooler that had come before it. Cue the legendary Tundra® Cooler. It was made especially for the serious outdoor enthusiast rather than the occasional camper. One that can get dropped out of a truck, dragged through the backcountry, withstand any weather, and still be game for more. Since 2006, YETI has designed even more products to stand up to the hazards of the wild. That way you can stay out longer, travel farther, and live harder. No matter where the wild takes you, there’s a YETI ready to tackle your next adventure head on.